A mobile service company in India has launched an Agri voucher for farmers. Without knowing the details of the scheme, I find it interesting that market competition is encouraging companies to address customers, segments, regions, needs in innovative ways. Its interesting for sure.
This voucher will cost Rs75 (USD1.5) per month. Farmer can choose 2 out of 49 types. And on those two he will get information on market volumes, rates. He will also get weather forcast for 24 hrs, best ways of farming for the two types he has selected, much more related information on farming and marketing.
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